Curriculum Vitae

Prof. Dr. Paula Maria Bögel

Professorship for Transformationmanagement in Rural Areas
Department of Educational Psychology
Vechta Institute of Sustainability Transformation in Rural Areas (VISTRA), Universtity of Vechta

Research topic: Actors in sustainability transitions

With a sustainable development being the key motivation for my work, my research focuses on understanding the role of individual and collective actors in sustainability transitions. My work aims to support an actor-centric approach to sustainability transitions that empowers people in their capacity to act for sustainability transitions. My inter- and transdisciplinary research on actors in sustainability transitions – be it individual actors such as managers, consumers, politicians, employees, citizens or collective actors such as companies – helps to understand why actors react in the way they do and how these behaviours can be transformed in participatory processes to achieve a sustainable development. For this purpose, it develops in transdisciplinary project settings multi-disciplinary, multi-scale frameworks through interdisciplinary theory development, which is, in turn, enabled by (mixed methods) methodological innovation.

Methods: qualitative methods (interviews, focus groups, storytelling, case studies), quantitative methods (experiments, surveys), mixed methods, transdisciplinary research

Theory: interdisciplinary research profile, especially connecting theories from business studies (esp. management and marketing), psychology (esp. social and organisational psychology), social sciences (e.g. sociology) and transition research.

Professional Experience

Since 2022

W1-Professorship for Transformationmanagement in Rural Areas
Vechta Institute of Sustainability Transformation in Rural Areas (VISTRA), University of Vechta

09/2019 – 02/2022

Fellowship Young Investigator Group Preparation Program (YIG Prep Pro), Karlsruhe Institute of Technologie (KIT), Institute for Technology Assesment and Systems Analysis (ITAS)

05/2018 – 08/2019

Senior researcher, Royal Institute of Technology (KTH), Stockholm (until 01/2019), and Postdoc, Chair of Human Behaviour & Sustainable Development, Institute of Sustainability and Environmental Communication, Leuphana University of Lüneburg

02/2018 – 04/2018

3-month research stay, Research group on Urban Analytics and Transitions, Royal Institute of Technology (KTH), Stockholm

08/2016 – 12/2016

Research assistant, third-party funded project: Simulation-based measurement and validation of a competence model for sustainability management, Georg-August University Göttingen

04/2016

Research stay at the Catholic University Croatia, Zagreb

09/2012 – 07/2016

Research assistant, Chair of Communication & PR, Institute of Corporate Development, Leuphana University of Lüneburg

2008 – 2012

Several interships and scholarships (a.o. Alfred Toepfer Stiftung, Hamburg; PWS Wollsching-Strobel Management GmbH, Frankfurt am Main; Volkswagen, Wolfsburg; Nimrod Förlag, Schweden)

Education

09/2012 – 06/2016

PhD student, Leuphana University of Lüneburg, Topic: Consumer-Oriented Corporate Social Responsibility (CSR) Communication for Business and Society – Understanding Consumers’ Processing and Evaluation of CSR Communication in the Fashion Industry and Their Implications [based on socio-psychological theories; using both qualitative and quantitative empirical studies]

10/2010 – 08/2012

M.A. Management & Marketing, Leuphana University

10/2006 – 08/2009

B.Sc. Business Psychology, Leuphana University

05/2008 – 03/2009

Training in Systemic Coaching, dr. alexander et kreutzer GbR

Awards

2023

Admission as a Fellowgroup of the td Academy together with Karoline Augenstein (University of Wuppertal) und Meike Levin-Keitel (Technical University Dortmund)

10/2021

Joachim-Reutter-Award for Social Innovation, Gips-Schüle-Foundation

Since 07/2019

Postdoc Academy for Transformational Leadership, Robert Bosch Foundation

03/2018

Nomination EMAC 2018 Susan Douglas Award (International Marketing)

09/2017

Best paper award, Contribution to Practice, 4th International CSR Communication Conference, Vienna

11/2015

Young researcher award, Leuphana University Lüneburg, Faculty of Business and Economics 

09/2015

Best presentation award, 3rd International CSR Communication Conference, Ljubljana

11/2014

Young researcher award, Leuphana University Lüneburg, Faculty of Business and Economics 

Third-party funding and scholarships

Third-party funding (Project Management/Applicant)

EFZN

Title: Development of a scalable approach for an inclusive energy transition, Role: Project manager, Sponsor: Energy Research Center Lower Saxony (EFZN)

Volkswagen Foundation (2021)

Title: Dual Mode Participation – Window of Opportunity for Inclusive Real-World Labs (DuPa); Role: Project manager until 2022 (change to University of Vechta)

MWK (2021)

Title: Karlsruher Reallabor Nachhaltiger Klimaschutz (KARLA); Status: granted; Role: Co-applicantand cooperation partner (change to University of Vechta)

Robert Bosch Foundation (2019)

Title: Interdisciplinary understandings of scales and scaling in urban transitions – a review and discussion on implications for impact logics (InterScale); Role: Co-Project Manager

KIT/MWK (2020-2021)

Young Investigator Group Preparation program, title of project: Socio-technical energy transitions and behaviour: linking micro and macro level perspectives; Role: Project manager

Formas (Swedish Research Council) (2019-2021)

Title: Connect to transform: Enabling transitions via quadruple helix co-creation; Role: Cooperation partner

Third-party funded projects (Employment)

2018

Horizon 2020 project Integrid, Royal Institute of Technology (KTH), Stockholm, Sweden

2016

BMBF-funded project Ko-NaMa: Simulation-based measurement and validation of a competence model for sustainability management, Georg-August University Göttingen, Germany

Reviewer for international, peer-reviewed journals

Reviews and Expert Activities

Journals

  • Energy Policy
  • Environmental Innovation and Societal Transitions
  • Journal of Global Responsibility
  • Journal of Cleaner Production
  • Corporate Communications: An International Journal
  • Energy Research & Social Sciences
  • Frontiers in Sustainable Cities
  • Technological Forecasting and Social Change

Third-party funding

  • Academy of Finland

Fellowships

  • Postdoc Academy for Transformational Leadership
  • Academy of Finland

Committee work

2022

Reviewer for the Academy of Finland

Since 2022

Speaker of the Cluster for Sustainability Transformation in Rural Areas

Since 2022

Study commission of the master program Transformation Management in Rural Areas

Since 2022

Member of the international Sustainability Transitions Research Network (STRN)

Since 2021

Consultant in the Society Expert Group in the EU project Re4industry Renewable Energies for Industries

Since 2021

Membership in the international network Women and Inclusivity in Sustainable Energy Research (WISER)

2020-2022

Commissary for Gender Diversity at Karlsruhe Institute of Technology (KIT)

Since 2021

Member of the Women and Inclusivity in Sustainable Energy Research (WISER) network

Since 2020

Gender and Diversity Representative of the research group Sustainability and Societal Transformation at the Institute for Technology Assessment and Systems Analysis (KIT)

2016

Appointment committee for a marketing junior professorship at Leuphana University of Lüneburg

2014-2016

Member of the Institutional board (Institute for Corporate Development) at Leuphana University Lüneburg

Publications

Journal Publications

Augenstein, K.; Bögel, P.M.; Levin-Keitel, M.; Trenks, H. (2022): Wie entfalten Reallabore Wirkung für die Transformation? Eine Embedded Agency Perspective zur Analyse von Wirkmechanismen in Reallaboren, GAIA – Ecological Perspectives for Science and Society, 31(4), 207-214, read more…

Dobroć, P.; Bögel, P.M.; Upham, P. (2022): Narratives of Change: Strategies for inclusivity in shaping socio-technical future visions, Futures, 103076, read more…

Parodi, O.; Bögel, P.; Beecroft, R.; Seebacher, A.; Wagner, F.; Hahn, J. (2022): Reflexive Sustainable Technology Labs: Combining Real-World Labs, Technology Assessment, and Responsible Research and Innovation. Sustainability, 14(22), 15094, read more…

Bögel, P.M.; Augenstein, K.; Levin-Keitel, M.; Upham, P. (2022): An interdisciplinary perspective on scaling in transitions: Connecting actors and space, Environmental Innovation and Societal Transitions, 42, 170-183, read more…

Bögel, P.M.; Upham, P.; Shahrokni, H.; Kordas, O. (2021):  What is needed for citizen-centered urban energy transitions: Insights on attitudes towards decentralized energy storage, Energy Policy, 149, 112032, read more…

Becker, S.; Bögel, P.M.; Upham, P. (2021): The role of social identity in institutional work for sociotechnical transitions: the case of transport infrastructure in Berlin, Technological Forecasting and Social Change, 162, 120385, read more…

Upham, P.; Bögel, P.M.; Dütschke, E.; Burghard, U.; Oltra, C.; Sala, R.; Lores, M.; Brinkmann, J.: (2020): The revolution is conditional? The conditionality of hydrogen fuel cell expectations in five European countries, Energy Research and Social Sciences, 70, 01722, read more…

Upham, P.; Bögel, P.M.; Dütschke, E. (2020): Thinking about individual actor-level perspectives in sociotechnical transitions: A comment on the transitions research agenda, Environmental Innovation and Societal Transitions, 34, 341-343, read more…

Bögel, P.M.; Upham, P.; Castro, P. (2019):  Thinking about the differing contributions of psychology and sociology for understanding sociotechnical transitions perspectives on energy supply and use, part of the special issue “Connecting dots: Multiple perspectives on socio-technical transition and social practices“ (by Giardullo, P.; Pellizzoni, L.; Brondi, S.; Osti, G.; Bögel, P.; Upham, P.; Castro, P.) Tecnoscienza –Italian Journal of Science and Technology Studies, 10(2), 121-152, read more…

Bögel, P.M.; Pereverza, K.; Upham, P.; Kordas, O. (2019): Linking socio-technical transitions studies and organizational change management: Steps towards an integrative, multi-scale heuristic, Journal of Cleaner Production, 232, 359-368, 
read more...

Koistinen, K.; Upham, P.; Bögel, P.M. (2019): Stakeholder signaling and strategic niche management: the case of aviation biokerosene, Journal of Cleaner Production, 225, 72-81, read more...

Mäkivierikko, A.; Bögel, P.M.; Giersiepen, A.; Shahrokni, H.; Kordas, O. (2019): Exploring the viability of a local social network for creating persistently engaging energy feedback and improved human well-being, Journal of Cleaner Production, 224, 789-801, read more…

Hetze, K.; Bögel, P.M.; Glock, Y.; Bekmeier-Feuerhahn, S.; Emde, A. (2019): Online Stakeholder Dialogue – Quo vadis? An empirical analysis in German-speaking countries, Corporate Communications: An International Journal, 24 (2), 248-268, 
read more...

Koch, C.; Bekmeier-Feuerhahn, S.; Bögel, P.M.; Adam, U. (2019): Employees’ perceived benefits from participating in CSR activities and implications for increasing employees’ engagement in CSR, Corporate Communications: An International Journal, 24 (2), 303-317, read more…

Upham, P.; Bögel P.M.; Johansen, K.; Axon, S.; Garard, J.; Carney, S. (2018):  Harnessing place attachment for local climate mitigation? Hypothesising connections between broadening representations of place and readiness for change, Local Environment, 23 (9), 912-919, read more…

Bögel, P.M.; Oltra, C., Sala, R., Lores, M., Upham, P., Dütschke, E., Schneider, U.; Wiemann, P. (2018): The role of attitudes in technology acceptance management: reflections on the case of hydrogen fuel cells in Europe, Journal of Cleaner Production, 188, 125-135, read more…

Bögel, P.M.; Upham, P.  (2018): The role of psychology in the sociotechnical transitions literature: a review and discussion in relation to consumption and technology acceptance, Environmental Innovation and Societal Transitions, 28, 122-136, read more…

Upham, P.; Dütschke, E.; Schneider, U.; Oltra, C.; Sala, R.; Lores, M.; Klapper, R.; Bögel, P.M. (2018): Agency and structure in a sociotechnical transition: Hydrogen fuel cells, conjunctural knowledge and structuration in Europe, Energy Research and Social Science, 37163-174, read more…

Bekmeier-Feuerhahn, S.; Bögel, P. M.; Sikkenga, S.; Heinen, A. (2017): Social Desirability´s Influence on Audience Research: Discerning and Reducing It, Journal of Cultural Management, 2, 13-45, read more…

Hetze, K.; Bögel, P. M.; Glock, Y.; Bekmeier-Feuerhahn, S. (2016): Online-CSR-Kommunikation: Gemeinsamkeiten und Unterschiede börsennotierter Unternehmen in der DACH-Region, UmweltWirtschaftsForum, 24 (2), 223-236, read more…

Bögel, P.M. (2016): Company Reputation and Its Influence on Consumer Trust in Response to Ongoing CSR Communication, Journal of Marketing Communications, 1-22, read more…

Bögel, P.M. (2015): Processing of CSR communication: Insights from the ELM, Corporate Communications: An International Journal, 20 (2), 128-143, read more…

Books and book chapters

Upham, P.; Bögel, P.; Klapper, R.G.; Kašperová, E. (2021): „Theorising individual agency within sociotechnical sustainability transitions frames: a social psychological review”, in Teerikangas, S.; Onkila, T.; Koistinen, K.; Mäkelä, M.; Elgar, E. (eds.): Research Handbook of Sustainability Agency. Cheltenham, 29-45.

Upham, P.; Bögel, P.M.; Johansen, K. (2019): Energy transitions and social psychology: a sociotechnical perspective. Routledge Studies in Energy Transitions. Oxon. New York: Routledge, read more…

Dütschke, E.; Bögel, P.M.; Choi, S.-M.; Globisch, J.; Schneider, U. (2019): Soziale Akzeptanz als erweitertes Verständnis des Akzeptanzbegriffs – eine Bestimmung der Akteure in der Energiewende, in Fraune, C.; Knodt, M.; Gölz, S.; Langer, K. (eds.): Akzeptanz und Partizipation – Herausforderungen für die Energiewende jenseits von Technik und Ressourcenausstattung, read more…

Bögel, P. M.; Brstilo, I.; Bekmeier-Feuerhahn, S.; Sippel, C. (2018): Socio-Cultural Differences in Understanding and Development of Corporate Social Responsibility (CSR) in Germany and Croatia, in Tench, R.; Sun, W.; Jones, B. (eds.): The Critical State of CSR in Europe. Emerald Group Publishing, read more…

Bekmeier-Feuerhahn, S.; Bögel, P. M.: Koch, C. (2017): Investigating Internal CSR Communication: Building a Theoretical Framework, in: Diehl, S.; Karmasin, M.; Mueller, B.; Terlutter, R.; Weder, F. (eds.): Handbook of Integrated CSR communication, Springer, available here.

Jakob, L.; Bögel, P.M.; Bekmeier-Feuerhahn, S. (2017): Neue Wege der Kulturkommunikation – eine Studie zur Rezeption onlinebasierter Kommunikation von Corporate Cultural Responsibility. Leipzig: Leipziger Universitätsverlag.

Bekmeier-Feuerhahn, S.;  Bögel, P. M. (2015): CSR-Kommunikation: Gute Aussichten im Dialog, in: Behrends, T.; Jochims, T.; Nienhüser, W. (eds.): Erkenntnis und Fortschritt: Beiträge aus Personalforschung und Managementpraxis; Festschrift für Albert Martin. Mering und München: Rainer Hampp Verlag, 86-97.

Public Dissemination

Video about the master program Transformation Management in Rural Areas at the University of Vechta, 14.10.2022, available here…

Keynote Speech: Energy transition for all – premises from a psychological perspective at Spring Sustainability Days at KIT, 28.03.2022.

Report on the real-world experiment Dein BalkonNetz. Energy creates community. In: Drescher, S. (2022): Bezahlbare Energiewende für alle! Energiewendemagazin, 25.05.22 , available here…

Participation in the panel discussion Networked Mobility – Challenges and Solution Approaches for Urban and Rural Areas at the conference of KOWID at the University of Leipzig, 19.05.2022.

Report on the real-world experiment Dein BalkonNetz. Energy creates community. In: eco@work by the Institute for Applied Ecology, September 2021, available here…

Co-organized webinar series “Beyond technology” on socio-ecological energy transitions, including an own presentation of the real-world experiment Dein BalkonNetz. Energie schafft Gemeinschaft, 07.10.2021. Videos of all four webinars available at the ITAS Youtube channel, first webinar available here… Presentation of the real-world experiment available here…

Report on the real-world experiment Dein BalkonNetz. Energie schafft Gemeinschaft in Badische Neueste Nachrichten (BNN), April 2021.

Interviewer for a podcast episode on diversity & energy transitions, April 2021, available here…

Interview for a Podcast episode on solar energy, March 2021, available here…

Interview for the learning App Schule der Folgenlosigkeit, 02.12.2020, review on the app available here…

YouTube-video explaining my research on organizational change as an integral part of sustainability transitions, 15.09.2020, available here…

Participation in energy transitions, Instagram Story for Energiedialog [energy dialogue] in the field Energiewender*Innen [personalities in energy transitions], 03.06.2020, available here…

Energiewende und Greenwashing: Warum so wenig Bürger*Innen sich beteiligen und wie gerade Start-ups dies ändern können [Energy transition & Greenwashing: Why so few citizens participate and how start-ups could change this], Berlin Valley (Start-up magazine), 19.03.2019, available here.

Participant in the panel discussion on Sustainability communication and the mass media (with Linda Zervakis), organized by the Leuphana University, 28.02.2019, report in Landeszeitung Lüneburg.

Interview on “Governance for sustainability transitions and quadruple-helix processes” for Viable Cities, the Swedish strategic innovation programme for smart, sustainable cities, 27.04.2018, available, here…

Conferences & Workshops

2022

Kaufman, S.; Bögel, P.M.; Upham, P.; Raven, R. (2022): Special Sessionon Behaviour and Practice in Sustainability Transitions, 13th International Sustainability Transitions Conference (IST), 21.–25.11.2022.

Trenks, H.; Bögel, P.M. (2022): How can we make the impact of real-world labs measurable? – A socio-spatial perspective, short-presentation, 13th International Sustainability Transitions Conference (IST), 21.–25.11.2022.

Bögel, P. M.; Levin-Keitel, M.; Augenstein, K. (2022): Reallabore und deren Wirkungen – eine methodologische Annäherung, IÖR-Jahrestagung, Dresden, Germany, 21.–23.09.2022.

Trenks, H.; Bögel, P.M. (2022): Impact von Reallaboren messbar machen – ein sozio-räumlicher Ansatz am Beispiel eines Realexperiments zum Thema Energie, Conference „Reallabore in der Transformation“, Karlsruhe, Germany, 02.–03.06.2022.

Albiez, M.; Beecroft, R.; Bögel, P.M.; Wendeberg, E. et al. (2022): Neue Beteiligungsformate und Diversität, Conference „Reallabore in der Transformation“, Karlsruhe, Germany, 02.–03.06.2022.

Augenstein, K.; Bögel, P.M.; Levin-Keitel, M. (2022): Wie entfalten Reallabore Wirkung für die Transformation? Eine methodologische Annäherung, Conference „Reallabore in der Transformation“, Karlsruhe, Germany, 02.–03.06.2022.

Laborgne, P; Beecroft, R.; Bögel, P. M.; Klöckner, P. (2022): „Dual Mode Partizipation“ – Die Pandemie als Möglichkeitsfenster für Methodeninnovationen in Reallaboren, Conference „Reallabore in der Transformation“, Karlsruhe, Germany, 02.–03.06.2022.

Parodi, O.; Bögel, P.; Beecroft, R.; Seebacher, A.; Wagner, F. (2022): Reallabore der nächsten Generation: für einen nachhaltigen und reflexiven Umgang mit technologischen Innovationen, Conference „Reallabore in der Transformation“, Karlsruhe, Germany, 02.–03.06.2022.

Bögel, P.M. (2022): Könnten Sie hier mal Akzeptanz beschaffen? – Einblicke in eine Forschungsentwicklung, Impulse lecture at the workshop of the Energy Research Center Lower Saxony in the social science group, 09.05.2022.

Trenks, H.; Bögel, P.M. (2022): Impact von Reallaboren messbar machen – ein sozio-räumlicher Ansatz, Kurzpräsentation, STS Conference Graz, Austria, 02.–04.05.2022.

Albiez, M.; Beecroft, R.; Bögel, P.M. et al. (2022): Neue Beteiligungsformate und Diversität, entire workshop moderation, tF Symposium of the Schader Foundation, 17.03.2022.

2021

Bögel, P.M.; Augenstein, K.; Levin-Keitel, M.; Upham, P. (2021): An interdisciplinary perspective on scales and scaling in sustainability transitions: Connecting actors and space, accepted for the 12th International Sustainability Transitions Conference (IST), Karlsruhe, Germany, 05.–08.10.2021.

Dobroć, P.; Bögel, P.M.; Upham, P.; Pereverza, K.; Kordas, O. (2021): Urban sustainability transitions and the role of narratives in the sense-making processes, accepted for the 12th International Sustainability Transitions Conference (IST), Karlsruhe, Germany, 05.–08.10.2021.

2020

Augenstein, K.; Bögel, P.M.; Levin-Keitel, M. (2020): Scales and scaling in transitions, dialogue session, 11th International Sustainability Transitions Conference (IST), Vienna, Austria, 18.–21.08.2020.

Bögel, P.M.; Silva, S.; Majer, J.; Pereverza, K. (2020): Managing sustainability transitions – A synthesis of organizational change in transition literature and a research agenda, presentation (new gallery format), 11th International Sustainability Transitions Conference (IST), Vienna, Austria, 18.–21.08.2020.

Pereverza, K.; Upham, P.; Bögel, P.M.; Silva, S.; Kordas, O. (2020): Beyond projectification: shaping transformative innovation policy in the Swedish Viable Cities programme, presentation (new gallery format), 11th International Sustainability Transitions Conference (IST), Vienna, Austria, 18.–21.08.2020.

Upham, P.; Klapper, R.; Kašperová, E.; Bögel, P.M. (2020): Theorising individual agency within sociotechnical sustainability transition frames, presentation, speed talk session, 11 International Sustainability Transitions Conference (IST), Wien, Austria, 18.–21.08.2020.

2019

Bögel, P.M; Pereverza, K.; Upham, P.; Kordas, O. (2019): Connect to transform – Enabling transitions towards smart and sustainable cities, invited presentation at the Digital Changemakers Summit on „Smart and Sustainable Cities“, University of Mannheim, 18.–19.10.2019.

Bögel, P.M.; Pereverza, K.; Upham, P.; Kordas, O. (2019): Connecting transition studies and management research to examine organizational change as part of sustainability transitions: a longitudinal analysis of the Swedish 12-year strategic innovation program Viable Cities, Academy of Management Annual Conference, SIM Research Development Workshop, Boston, US, 09.–13.08.2019.

Upham, P.; Bögel, P.M.; Castro, P. (2019): Social identity, representations, practices and transitions: exploring points and purposes of paradigmatic cross-over, 14th Nordic Environmental Social Science Conference, Umeå, Sweden, 10.06.–12.06.2019.

Batt, V.; Bögel, P.M.; Bekmeier-Feuerhahn; S., Cotton-Chan, V. (2019): Consumers’ perceptions of CSR communication: A four-country comparison, 48th Annual Conference of the European Marketing Academy (EMAC), Hamburg, Germany, 28.05.–31.05.2019.

2018

Bögel, P.M.; Shahrokni, H.; Upham, P.; Kordas, O. (2018):  Consumers versus prosumers: using a storytelling approach to understand consumers’ attitudes towards business models in energy storage, Sustainable Urban Energy Systems conference 2018, Delft, Netherlands, 08.–09.11.2018.

Bögel, P.M. (2018): Consumer engagement and behavioral response management, presentation, invited panel session (InteGrid – Insight a Horizon 2020-project) at Conference on Sustainable Energy Systems and Technologies, Seville, Spain, 10.–12.09.2018.

Becker, S.; Bögel, P.M.; Upham, P. (2018): Transport policy change – An actor-centered analysis of Berlin’s Verkehrswende project, speed talk session, 9th International Sustainability Transitions Conference, Manchester, UK, 11.–14.06.2018.

Bögel, P.M.; Pereverza, K.; Upham, P.; Kordas, O. (2018): Examining the impact of transition initiatives on organizational change, presentation, 9th International  Sustainability Transitions Conference (IST), Manchester, UK, 11.–04.06.2018.

Batt, V.; Bögel, P.M.; Bekmeier-Feuerhahn, S.; Cotton-Chan, V. (2018): Deeper insights into different consumer perceptions of CSR communication: Germany vs. United States vs. China, accepted for presentation, 47th Annual Conference of the European Marketing Academy (EMAC), Glasgow, UK, 29.05.–01.06.2018.

2017

Bögel, P.M.; Cotton-Chan, V.; Ulsamer, L.; Bekmeier-Feuerhahn, S. (2017): Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison, presentation, 4th CSR Communication Conference, Vienna, Austria, 21.–23.09.2017.

Koch, C.; Bekmeier-Feuerhahn, S.; Bögel, P.M.; Adam, U. (2017): Satisfying Employees‘ Needs by Doing Good? Employees’ Perceived Benefits by Participating in CSR, presentation, 4th CSR Communication Conference, Vienna, Austria, 21.–23.09.2017.

Hetze, K.; Bögel, P.M.; Glock, Y.; Bekmeier-Feuerhahn, S. (2017): Online CSR Communication in German-speaking Countries („DACH region“), presentation, 4th CSR Communication Conference, Vienna, Austria, 21.–23.09.2017.

Glock, Y.; Hetze, K.; Bögel, P.M.; Bekmeier-Feuerhahn, S. (2017): CSR-Online Kommunikation quo vadis? Optimierung von CSR-Webseiten basierend auf den Erwartungen der Konsumenten, presentation, 10th Conference of the Division of Industrial, Organizational and Business Psychology of the German Psychological Society, Dresden, Germany, 13.09.–15.09.2017.

Bögel, P.M.; Brstilo, I.; Bekmeier-Feuerhahn, S.; Sippel, C. (2017): The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study, presentation, International Conference on Environmental Psychology, Ã Coruna, Spain, 30.08.–01.09.2017.

Bögel, P.M.; Cotton-Chan, V.; Ulsamer, L.; Bekmeier-Feuerhahn, S. (2017): Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A Sino-German Comparison, presentation, 24th International Public Relations Symposium Bled Com, Bled, Slovenia, 30.06.–01.07.2017.

Upham, P.; Bögel, P.M. (2017): Agent Psychology and Socio-Technical Transitions: State of Play and Research Agenda, presentation, 8th International Sustainability Transitions Conference (IST), Gothenburg, Sweden, 19.–21.06.2017.

Upham, P.; Bögel, P.; Dütschke, E.; Schneider, U.; Oltra, C.; Sala, R.; Lores, M.; Klapper, R. (2017): Towards a psychology of expectations in sociotechnical systems: the case of hydrogen fuel cell electric vehicles in Europe, presentation, 13th Nordic Environmental Social Science Conference, Tampere, Finland, 06.–08.06.2017.

2016

Hetze, K.; Bögel, P.M.; Glock, Y.; Bekmeier-Feuerhahn, S. (2016): Online CSR communication by Listed Companies: A Factor for Enthusiasm or Disappointment?, presentation, 20th EMAN (Environmental and Sustainability Management Accounting Network) Conference, Lüneburg, Germany, 22.–23.09.2016.

Hetze, K; Bögel, P.M.; Glock, Y.; Bekmeier-Feuerhahn, S. (2016): Online CSR Communication by Listed Companies: A Factor for Enthusiasm or Disappointment?, presentation, 7th International Conference on Corporate Sustainability and Responsibility, Berlin, Germany, 14.–16.09.2016.

Bögel, P. M.; Brstilo, I.; Sippel, C. (2016): Sustainable Fashion Consumption and the Role of CSR Communication in Germany and Croatia, presentation, Symposium of the Society for Applied Business Psychology, Hamburg, Germany, 26.–27.02.2016.

2015

Bögel, P.M.; Bekmeier-Feuerhahn, S.; Hannemann, E.-S. (2015): Cross-Cultural Differences in Consumers’ Perception of the Credibility of Cause-Related Marketing Campaigns, presentation, 3rd International CSR Communication Conference, Ljubljana, Slovenia, 17.–19.09.2015.

Bögel, P.M.; Bekmeier-Feuerhahn, S.;  Herbrik, R. (2015): How Stakeholder Characteristics Influence  the Perception and Evaluation of CSR communication: A Mixed-Method Approach to Communication  Reception, presentation, Conference on Corporate Communication 2015, New York, USA, 02.–05.06.2015.

Bögel, P.M.; Bekmeier-Feuerhahn, S.; Herbrik, R. (2015): Sustainable Communication for Sustainable Consumption: Insights in Consumers’ Processing and Evaluation of CSR Communication, Presentation at the workshop „Perspectives on Sustainable Consumption“ (organized by the International, peer-reviewed journal Management Revue), Dubrovnik, Croatia, 20.–24.04.2015.

Bögel, P. M.; Bekmeier-Feuerhahn, S.; Herbrik, R.; Zeuschner, H. (2015): Influence of Prior-Held Beliefs on Consumers’ Evaluation of CSR Reports, presentation, Symposium of the Society for Applied Business Psychology, Heide, Germany, 20.–21.02.2015.

Bekmeier-Feuerhahn, S.; Bögel, P.M.; Herbrik, R.; Kron, M. (2015): CSR Communcation: Trigger of Crisis Risk?, presention, Symposium of the Society for Applied Business Psychology, Heide, Germany, 20.–21.02.2015.

2014

Bögel, P.M. (2014): Influence of Company Image on Skepticism towards CSR Communication: Development over Time, presentation, 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Germany, 08.–09.10.2014.

Bögel, P.M.; Bekmeier-Feuerhahn, S.; Herbrik, R.; Emde. A. (2014): Lost in CSR Communication: Stakeholders’ Lack of Knowledge about Sustainability Issues and Resulting Implications for CSR Communication, presentation, 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Germany, 08.–09.10.2014.

Bekmeier-Feuerhahn, S.; Bögel, P.M.; Heinen, A. (2014): Social Desirability and Its Impact on Audience Research, presentation, 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, 03.–06.06.2014.

2013

Bögel, P.M. (2013): Processing of CSR Communication: Insights from the ELM, presentation, 2nd International CSR Communication Conference, Aarhus, Denmark, 18.–20.09.2013.

Bögel, P.M. (2013): Processing of CSR Communication: Insights from the ELM, presentation, 2nd International CSR Communication Conference, Aarhus, Denmark, 18.–20.09.2013.

Bekmeier-Feuerhahn, S.; Bögel, P.M. (2013): The Selective Use of Corporate Social Responsibility Communication: Who Wants to Know?, poster presentation, 42nd Annual Conference of the European Marketing Academy, Istanbul, Turkey, 04.–07.07.2013.

Bekmeier-Feuerhahn, S.; Bögel, P.M. (2013): The Selective Use of Corporate Social Responsibility Communication: Who Wants to Know?, poster presentation, 42nd Annual Conference of the European Marketing Academy, Istanbul, Turkey, 04.–07.07.2013.

* presenting author

All my educational events are an invitation to learn and grow with me. Together, we discover concepts and theories in scientific literature and reflect on what they mean – ideally with the help of a case study or concrete example.

I feel it is my responsibility to get students excited about what they’re learning, show them pathways for achieving their educational goals, and to support and inspire them along the way. They can always rely on me to provide feedback. Similarly, I trust the students to be open to new things, to apply themselves and to be interested in expanding their knowledge. So far, I have not been disappointed.

Taking sustainability science off campus

The course I developed and delivered at the Leuphana University of Lüneburg in the Minor Sustainability Science illustrates my ideal conception of teaching. It consists of regular project seminars dedicated to the challenges of sustainable consumption and runs for two semesters as part of the sustainability science minor. The students come from a variety of faculties – such as political science, cultural studies and business management – and quickly form interdisciplinary teams. After learning the relevant scientific methodologies, theories and models, it’s time to leave the campus. Together, they head into the field to test their project ideas and apply their newly acquired knowledge. This field work also involves each team collaborating with local partner organizations.

So, for instance, in Lüneburg this led to new ideas for a coffee house culture on the university campus. We also teamed up with allotment gardens to investigate whether and how people change their consumption behavior when they are actively involved in gardening. And we researched alternative living concepts in collaboration with a Tiny House initiative. The students really liked the course’s applied format and I had a lot of fun teaching it.

You can download my detailed teaching portfolio as a PDF here.

Teaching

During my work as a research assistant as well as a visiting researcher, I developed and delivered 14 lectures, seminars, guest lectures and inter- and transdisciplinary project courses in Germany and abroad. The lectures were presented in either German or English and covered topics such as research methods, corporate social responsibility (CSR), sustainable consumption and socio-technical transitions. An overview on my teaching is shown below.

In addition, I supervised more than 30 Bachelor and Master’s theses. I also assisted with the supervision of PhD students at the Leuphana University Lüneburg and at the Royal Institute of Technology (KTH) in Stockholm, Sweden. At KTH, I am currently the second supervisor for a PhD on energy behavior.

Winter Semester 2022/23

Lecture Series: Integrative Perspective on Transformation of Rural Areas, University of Vechta

Exercise: Economic Perspective on Transformation of Rural Areas, University of Vechta

Module: Methods for the Design of Transformation, University of Vechta

Summer Semester 2019

Transdisciplinary project course: Connect to Transform: Understanding Commercial-Public-Civil Society Collaborations for Sustainable Energy and Mobility Transitions, team teaching with Prof. Paul Upham, Leuphana University of Lüneburg

Summer Semester 2018

Transdisciplinary project course: Sustainable Consumption Part I, Leuphana University of Lüneburg

Guest lectures for the course: Transdisciplinary Approaches for System Innovations, Royal Institute of Technology (KTH), Stockholm

Guest lecture for the course ‘Customer Engagement in Energy Storage in Sweden and Portugal’: Consumer Behavior and Communication, Leuphana University, Lüneburg, Germany

Winter Semester 2017/18

Transdisciplinary project course Sustainable Consumption Part II, Leuphana University of Lüneburg

Corporate Responsibility Communication, seminar, Leuphana University of Lüneburg

Summer Semester 2017

Transdisciplinary project course: Sustainable Consumption Part I, Leuphana University of Lüneburg

Summer Semester 2016

Bachelor Colloquium, Leuphana University of Lüneburg

Guest lecture on Corporate Social Responsibility & Sustainable Consumption, Catholic University Croatia, Zagreb

Guest lecture on Qualitative Research Methods as a visiting lecturer at Fresenius University of Applied Sciences, Hamburg

Winter Semester 2015/16

Online CSR Communication research seminar for Master’s students (Management & Marketing) in cooperation with Volkswagen and the sustainability consultancy akzente, team teaching with Prof. Dr. Sigrid Bekmeier-Feuerhahn, Leuphana University of Lüneburg

Summer Semester 2015

Communication and Media, case study seminar, Leuphana University

Guest lecture on Corporate Social Responsibility

Communication for the course: Introduction to Sustainability Communication, Leuphana University of Lüneburg

Social Psychology and Sustainability, interdisciplinary seminar, team teaching with Prof. Dr. Hans-Joachim Plewig and Prof. Dr. Roman Trötschel, Leuphana University of Lüneburg

Winter Semester 2014/15

Corporate Responsibility Communication, seminar, Leuphana University of Lüneburg

Sommersemester 2014

Corporate Responsibility Communication, seminar, Leuphana University of Lüneburg

Winter Semester 2013/14

Too Good to be True? Social Desirability Bias in Audience Development Studies, interdisciplinary seminar, team teaching with Dr. Andreas Heinen, Leuphana University of Lüneburg

Truth and Fabrication – The Problem of Social Desirability Bias in Surveys, interdisciplinary seminar, team teaching with Prof. Dr. Sigrid Bekmeier-Feuerhahn, Leuphana University of Lüneburg

Summer Semester 2013

Corporate Responsibility Communication, seminar, Leuphana University of Lüneburg

Teaching Certificate Program

To further my own development as a lecturer, I took part in the teaching certificate program at the Leuphana University Lüneburg.

The program consists of eight workshops (two days each) that cover the basics of teaching and also include specialized courses on innovation in teaching and research-oriented teaching. A list of all the courses in shown below. 

CourseWork Units
(0) Introduction4
(1) Potential analysis12
(2) Lecture, teach, study16
(3) Assessment I8
(4) Assessment II8
(5) Innovate teaching16
(6) Advise and supervise16
(7) Collegial consultation4
(8) Evaluation and feedback16
(9) Research and study16
Additional courses
(12) Teaching portfolio4

Additional Activities

In addition to the certificate program, I regularly attend workshops, seminars and talks about teaching (e.g. on Liberal Arts Education; method teaching), especially with regard to interdisciplinary and research-based teaching.

Team teaching, my role as a supervisor and feedback from students all provide me with further significant input that helps me to improve as a lecturer and gives me the opportunity to try out new teaching methods, evaluation techniques and assessment tools.

I am always eager to new learn new things and it is this enthusiasm for learning and self-development that I want to share with my students.

To further develop research-based teaching concepts, I have been active in lecturer meetings at Leuphana University Lüneburg with regard to the project courses of the Sustainable Development minor.

These meetings usually take place twice each semester and give lecturers the opportunity to share their experiences with this teaching format, pool expert input (e.g. from the didactics’ center) and discuss the development of joint modules for courses (e.g. joint method input) as well as the general development of course programs, e.g. assignments.